Meet the smooth brothers
“We are The Smooth Brothers – three brothers on a mission to create a space where people connect, feel at home, and make lasting memories. What started as a dream in a small city has grown into a movement powered by our community".”
“At The Smooth Brothers, it’s about more than just smoothies. Our locations are soulful hangouts inspired by the timeless sounds of jazz, funk, and blues from the ’60s and ’70s. Everything breathes rhythm, warmth, and connection – from the music and interior to the energy behind the counter.”
Our Team
Groningen
Utrecht
Like in jazz, we each bring our own sound: one keeps the groove steady, one brings the melody, and one throws in the unexpected. It’s that mix of structure and improvisation that makes us who we are — as people, and as a brand.
We don’t believe in hierarchies. Just like a good jam session, we trust each other, give space, and play off each other’s energy. That’s how The Smooth Brothers was born. And that’s how we keep it real — every day.
Smooth isn’t just our name. It’s how we move.
Co-creation
At The Smooth Brothers, co-creation is at the heart of everything we do — just like in jazz. We’re not driven by egos, but by great ideas. And those ideas can come from anywhere: our guests, our team, or any of our creative partners. That’s why we host events designed to bring our community together — because magic happens when we create together.
One of those events is Food Of The Icons. It’s all about co-creating with our guests to craft the most iconic sandwiches. In fact, three of the unique sandwiches on our menu were born from this very event. Here’s how it works: we invite our followers to submit their ultimate sandwich recipes. From those, we select four finalists to bring their creations to life — live at The Smooth Brothers. A panel of four judges tastes, scores, and crowns the winning sandwich. The champion? It earns a permanent spot on our menu and the well-deserved title of Food Of The Icons.